Hmmmmm, I have been scratching my head for ages about what 'freestyle' means as there are so many varied interpretations of what it could be. Anyway this is my intrepretation of what freestyle is: Open space and using space for emphasis like to create a focal point ie; something that draws the eye in, the use of doodles or flourishes, mixed media ie: different textures, shading, dimensional and 'flat' elements, funky colour schemes - for example seeing bright colours on a baby layout for example rather than the traditional soft, pastel colours that we love to use, random titles - ie using different fonts and text in fun innovative ways, mixing the letters up rather than having them all the same. Freestyle still adheres to the 'design principles' - rule of thirds, constrast, focal points etc.... they are just freer in style - well that's what I think anyway.
So with saying all of this; here is what I have come up with
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You will notice that I have used the design principle 'direction' in my lay out - that is, I am drawing the viewers eye to a point. I have funked it up by using an oversized arrow to do this. I have also randomly cut around the design on the patterned paper and funked up a design flower design for an embellishment. Although the font is the same for all the letters, I have made it random by using different colours for the letters. There is white space and contrast and there is doodling.
This is an example of an earlier freestyle attempt
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For me freestyle has less to do with a certain 'look' or the way something should be and more to do with doing something different that you wouldn't normally do. So what does 'freestyle' mean to you? I dare you to 'break your own rules' and try something different!! Can't wait to see all your freestyle adventures
Upload to the Dares gallery by the 30th April 2008
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